Readability Formula: As the text suggests, writers will want to make the content easy to read by simplifying ideas, organizing them logically, and laying out the document in an appealing way. Refer to the Gunning Fog Index and the Flesch Reading Ease Scale to calculate readability formulas. In addition to the course text, search the Internet for information regarding readability formulas.
Good Style: This scenario deals with bad news (a negative message). Not only will classmates be missing out on the trip to Mexico, but they will also lose their deposits. While it is important to be honest, the structure of the message is important. Building Goodwill: The writer of this message is merely the messenger; the situation is out of his/her hands. Although reimbursing classmates would be ideal, the bus company is filing for bankruptcy and may not have much to offer. What other alternatives might be possible?
The writer should also try to determine the audience’s initial reaction, the amount of information required, positive aspects that can be emphasized as well as obstacles that must be overcome, and expectations of the audience.

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